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Spotlight on Business Market Group I Pacesetter Campaigns
Business Market Group I includes manufacturing, service, retail and utilities industries
with more than 100 employees. Our thanks to the following 2006 BMGI Pacesetter campaigns for
stepping up to this year's campaign challenge:
And special thanks to the following early achievers of goal!
Developers Diversified
When Developers Diversified began their fund-raising effort, their mission was to ensure that their
employees would understand that United Way helps many kinds of people, at many places in their lives.
Because almost half of their staff works in the field, in 44 states and Puerto Rico, Developers
Diversified wanted to ensure that everyone understood how their contribution could impact their own
communities. If a field employee wanted their donations to go to the United Way in their community,
for example, it could be done.
The campaign goals were set high, based on the fact that leadership knew that Developers Diversified
employees enjoy a good challenge. Indeed. The goal was to raise $77,000 with 100% employee
participation. A kick-off meeting was held at the Hilton Cleveland East/Beachwood, across from company
headquarters. The United Way video was presented, speakers were brought in and goals and objectives
for the 2006 campaign were outlined. Throughout the campaign, the United Way message was communicated
through different media: posters, e-mail updates and a company-wide screensaver. To date, a whopping
85% of employees have returned their pledge cards, with 66% of those making a contribution.
They have surpassed their campaign goal and are still counting!
The Ritz-Carlton
While the Ritz-Carlton Hotel combines mid-western hospitality with cosmopolitan elegance and serves as an ideal setting for business travelers, the hotel still has a strong commitment to the community.
The Ritz-Carlton began early this year with their United Way campaign by getting on board as a pacesetter. The hotel surpassed their total contributions of last year by more than 50 percent.
Employees participated in a range of special events including bake offs and silent auctions, and
their energy was electrifying. The success of the Ritz-Carlton campaign was attributed to many
things -- among them were strong leadership support, outstanding special events and most of all a
committed Employee Campaign Manager. James Van Winkle, Human Resource Manager, did an excellent job of
building awareness and supporting the United Way of Greater Cleveland mission.
Our thanks to the Ritz-Carlton for conducting such a successful 2006 United Way Pacesetter campaign.
Developers Diversified
When 
The Ritz-Carlton